CASE STUDY

Project Overview

A Grandfather's Legacy is a heartfelt project dedicated to preserving and celebrating family history.

The client wanted to create a visual identity that reflected the warmth, heritage, and storytelling essence of their brand. My role was to develop a complete branding system that would establish a strong, cohesive presence.

Problem Statement

The client needed a visual identity that would capture the depth of family legacy while maintaining a modern yet timeless aesthetic. The challenge was to create branding that resonated with multiple generations while being functional for various applications, from digital platforms to print.

Key Issues

Lack of a clear brand identity
No existing logo or cohesive visual elements
The need for a professional, polished look without losing the project's sentimental value

Constraints & Requirements

A tight timeline for branding completion
The need for versatile branding suitable for social media, print, and merchandise
A warm, classic aesthetic with a modern touch

The Approach

Research & Discovery

To fully understand the essence of the project, I conducted research on similar storytelling brands, family heritage organizations, and historical design aesthetics. I identified a need for a nostalgic yet professional look that evoked emotion while remaining clean and modern.

Concept Development

After initial brainstorming and sketching, I developed several concepts that explored different typefaces, color palettes, and logo marks. I focused on using warm, earthy tones and classic serif fonts to convey a sense of tradition and authenticity.

Design Process

Created a mood board to align visuals with the client's vision
Designed multiple logo variations, refining based on feedback
Selected a typography and color scheme that balanced warmth and professionalism
Developed branding guidelines for consistency across all mediums

The Solution

Final Deliverables

Primary Logo & Variations – A classic yet modern logomark that embodies storytelling and legacy
Color Palette & Typography – Earthy, warm tones paired with timeless serif and sans-serif fonts
Business Card Design – A polished, professional layout reflecting the brand’s core values
Social Media Graphics – Cohesive designs for digital presence and engagement

Brand Application

To showcase the brand’s real-world application, I created mockups of business cards, social media headers, and potential merchandise. These visuals helped the client envision how the brand would function across different platforms.